PROFESSIONAL EXPERIENCE
Director of Marketing
Fraction Advisory
2026 - Present
Fraction advisory partners with multiple companies to lead marketing strategy, branding, business development, GTM, and campaign execution. Spanning verticals such as consumer-facing SaaS, AI, entertainment, automotive, hospitality, and financial services.
Clients & Partners:
Equifax
Fast Facts Group
CYNK Audio
Tire Man
Expedia
Head of Marketing
Conexiant
2024 - 2026
The global healthcare destination that combines the most trusted clinical content, deepest audience engagement, and continuing education library. Our company provides integrated digital, event, and publication marketing services for healthcare brands.
Clients & Partners:
Mayo Clinic
AstraZeneca
Medtronic
Amgen
Johnson & Johnson
Stryker
Marketing Manager
COX Automotive Inc.
2022 - 2023
COX Automotive is the industry leader in vehicle remarketing services, digital wholesale, and software solutions for dealers around the world. With unmatched automotive expertise COX pioneers the space as the owner of Kelley Blue Book, Autotrader, and Manheim.
Owned Brands & Products:
Manheim
Kelley Blue Book
DealShield
Upside & Upside Direct
Director of Marketing
805 Agency Inc.
2019 - 2022
A full-service marketing consultancy delivering end-to-end strategy and execution across brand, demand generation, content, and go-to-market initiatives for growing organizations.
Clients & Partners:
Alibaba Group
Viva Naturals
Dog Haus Restaurants
Bud Light
Iron and Resin
Nagourney Cancer Institute
Memorial Medical
Clients & Partners:
Mulholland Investment Group
Select Funding
Powerplant Motorcycles
Noble and Ready
Our legends & Mongoose BMX
Media Marketing
Vubiquity Amdocs
2016 - 2019
Vubiquity, now part of Amdocs, is a media technology and content services company that helps studios, networks, and streaming/distribution platforms manage, market, monetize, and deliver video content across digital, TV, and on-demand channels.
Clients & Partners:
Warner Brothers
Disney
MGM Pictures
2015-2016
LaserAway
2014-2015
BuzzFeed
2014
TMZ
SKILLS
Strategy & Branding
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B2B & B2C Campaigns
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Service Positioning
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Account Based Marketing
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Product Launch Strategy
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Budget Management
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Campaign Planning
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Project Management
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Rebranding Initiatives
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Brand Messaging
Engagement
& Insights
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Demand Generation
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Market Research
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Competitive Intelligence
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Client Relations
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Event Marketing
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CRM Implementation
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Customer Journey Mapping
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Lead Scoring
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Client Personas
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Sales Enablement
Digital
Marketing
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Digital Ads Management
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Channel Strategy
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Programmatic Advertising
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SEO & Content Optimization
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Social Media Marketing
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Email Marketing Campaigns
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Web Analytics and Reporting
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Performance Measurement
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Marketing Automation & AI
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A/B Testing and Optimization
Creative Execution
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Content Creation
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Video & Media Production
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Influencer Marketing
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Brand Storytelling
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Copywriting
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Design Team Leadership
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Visual Identity Management
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Case Study Development
EDUCATION
Master of Business Administration (MBA)
In Progress
University of Arizona
Digital Marketing Credential
Cornell University
Bachelors Degree (BA)
California State University, Northridge
PLATFORMS & TECHNOLOGY
StackAdapt, Google Ads, Facebook Ads, Chat GPT-4, Seismic, HubSpot Marketing Hub & CRM, Marketo,
Google Analytics, Adobe Creative Suite, DaVinci Resolve, Cinema Cameras, Sprout Social,
Sales Force Marketing Cloud, Monday.com, Content Management Systems, Shopify,
Photography, Mac, PC, WordPress, Basecamp, Constant Contact, MailChimp, HTML,
JavaScript, IBM Aspera, Instagram, TikTok, LinkedIn Ads, Snapchat, Pinterest, Asana, JIRA.