Fractional Marketing Leadership for Southern California Companies
I'm Connor Abrams, a fractional marketing leader based in Thousand Oaks, California. I work with B2B and B2C companies across Southern California, from Los Angeles and Orange County to San Diego, Ventura County and the Inland Empire, and remotely with teams across the United States and even Europe.
I lead brand strategy, demand generation, growth marketing and AI marketing transformation, and I tie all of it to pipeline and revenue. Marketing is a revenue driver. My job is to build the strategy behind it and lead the team that executes it.
Who I Work with
-
Established brands that want sharper strategy and stronger execution.
-
Growth-stage companies that have outgrown founder-led marketing.
-
Leaders without a marketing team who need full coverage without hiring a department.
-
High-value service businesses where every new client matters.
-
Consumer brands that live or die on creative, social and paid media.
-
SaaS companies that need go-to-market strategy and a predictable pipeline.
If your marketing has no clear owner, your spend isn't tied to results, or you are preparing a launch, a rebrand or a push into a new market, this is the kind of work I do.
One Partner, All marketing
Most growing companies don't need another vendor. They need someone to own marketing: to decide what matters, set the plan, and make sure the work across every channel adds up to growth. That is what outsourced marketing should mean.
Instead of a founder juggling an ad agency, a freelancer and a social media contractor, you get one senior partner accountable for strategy, creative and results. Priorities get clearer, budget moves toward what works, and your marketing finally speaks with one voice.
Full Scale capabilities
Strategy. Creative. Growth. Execution.
A modern, integrated approach to marketing:
-
Strategy and go-to-market. Market research, positioning, go-to-market strategy and growth planning to identify opportunities and drive measurable results.
-
Creative production. High-end video, photo and design to bring your brand to life across digital, social, web and campaigns.
-
Advertising and paid media. Data-driven campaigns across Meta, Google, LinkedIn and more to increase brand awareness, generate demand and acquire customers.
-
PR and communications. Media outreach, press strategy, thought leadership and brand storytelling to build credibility and visibility.
-
Social media and community. Content strategy, social media management, influencer partnerships and community engagement to grow your audience.
-
Demand generation. Lead generation, email marketing, marketing automation and lifecycle campaigns to turn interest into revenue.
Across all six, I bring practical AI into the work: faster research, more creative tested, smarter targeting and automation, with human judgment on strategy, brand voice and quality.
Strategic marketing support tailored to your goals and resources.
Project-Based Services. Focused support for specific initiatives. Get expert support for a clearly defined project or deliverable, with a defined scope and deliverables. Ideal for campaigns, launches or one-time needs, and for businesses that need high-impact work without a long-term commitment.
Strategy, Creative and Digital Services. Strategic direction and creative execution. Ongoing marketing strategy and creative direction, campaign development and content creation, and digital execution and performance support. Perfect for growing businesses that need senior-level expertise without a full-time hire.
Integrated Marketing Leadership and Execution. A complete, hands-on solution. End-to-end marketing leadership and execution: strategy, execution and management, with multi-channel marketing across PR, advertising, brand, content, demand generation and more. Best for businesses looking for a true partner to lead strategy and drive results across all marketing channels, and a dedicated partner invested in your growth.
How We work Together
-
Discover
Understand your business, challenges and goals.
-
Strategize
Develop a custom plan to create the biggest impact.
-
Execute
Bring the strategy to life across channels.
-
Optimize
Measure results, refine and scale for continued growth.
Industries
Healthcare and life sciences, Automotive, SaaS and technology, Media and entertainment, Consumer brands, Apparel, Hospitality, Food & Beverage and Financial services
Contact
I'm always looking for new businesses to help grow. Let's connect.
805-602-7283